What is Datorama in Salesforce?
Salesforce Datorama is a marketing intelligence platform that empowers marketers to connect the entire ecosystem of their marketing data– regardless of where it lives, what format it's in, or how much it changes.
What does Datorama do?
With Datorama, you can monitor and report on all of your marketing data in a unified platform and provide each stakeholder with the right KPIs, trends, and drill downs. Then optimize in the moment with AI-surfaced insights—all accessible wherever you are, via web or mobile.
What's the difference between Datorama and Tableau?
Datorama will connect and prepare all your marketing data. Tableau will integrates and combines data from across the business to make it easily accessible and understandable.
What is Datorama used for?
Datorama allows you to combine your disparate marketing sources into one data model and visualize it in branded dashboards. These capabilities are essential for any digital marketing program with data coming in from different sources and with different metrics, dimensions, and KPIs.
Is Datorama a data warehouse?
Datorama is an AI Dashboard for Digital Marketers
Datorama is an effective dashboarding tool but does not offer data warehousing or a SQL workbench, and users may find it an expensive option considering its limited data capacity.
Is Datorama good?
Datorama is a well balanced data visualization or business intelligence tool. If your organization has the budget and is just establishing such a tool then I would suggest this over others in the marketplace especially if the analyst isn't a senior as they have an excellent support team.