What is demdex?
Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a “behavioral data bank.” The company then score each user across more than 40 behavioral and demographic variables to come up with a “traitweight,” which helps websites segment their audiences better and advertisers target their ...
What can you do with Adobe Audience Manager?
Audience Manager is a data management platform that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel. Understand your audiences. Get a complete view of your audience by combining all of your data sources in one place.
Is Adobe Audience Manager a DMP?
While traditional DMPs focus on media-based solutions, Audience Manager is a next-generation DMP that works with emerging data sources and a multitude of experience-oriented technologies to better define and activate high-value audience segments.
What is demdex COM used for?
Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a “behavioral data bank.” The company then score each user across more than 40 behavioral and demographic variables to come up with a “traitweight,” which helps websites segment their audiences better and advertisers target their ...
What does Adobe audience Manager do?
Adobe Audience Manager pulls together data from any source, creates audiences, and exports segments to any destination. And unlike some data management platforms, we don't sell data, which ensures you can shop unbiased for third-party sources.
What is Adobe AEP?
AEP, short for Adobe Experience Platform, is Adobe's answer to the market demand for a real time customer data platform and a solution for all of Adobe marketing products to write and share data from a central place.