What is Emarsys used for?
Emarsys is a marketing automation software designed to help businesses of all sizes streamline customer engagement, campaign management, and data collection operations via a unified platform. The application allows marketing teams to conduct A/B tests, configure workflows, and analyze the behavior of customers.
Where is Emarsys located?
Emarsys is headquartered in Wien, Austria and has 11 office locations across 9 countries.
How much did SAP pay for Emarsys?
Is Emarsys a CDP?
SAP acquires Emarsys, which has a CDP included in its customer experience data handling toolbox.