Why is Hasselblad so expensive?
Larger sensors capture more detail, and Hasselblad's is one of the biggest available. Its cameras are what's called medium format. Basically, it means the sensor is big, and it's what makes these cameras so expensive. Your smartphone camera sensor is around this big.
Is Hasselblad still in business?
Hasselblad, the iconic Swedish camera company, is now owned by the Chinese drone maker DJI. Sooner or later, this will all become public.
Is Hasselblad owned by DJI?
Of course, DJI essentially owns Hasselblad after becoming the majority stakeholder a couple of years ago, and DJI's own Mavic 2 Pro contains a Hasselblad branded camera. But it seems now that DJI is going to be remaking Hasselblad cameras in their own image.