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Frequently Asked Questions

What is Nielsen Answers on demand?

Nielsen's Answers on Demand (AOD) service delivers consumer data and analytics to businesses in over 100 countries. In order to track and report sales of fast-moving consumer goods, Nielsen needed a backend solution that could store user-generated data while providing extremely fast response times and low latency.

What does Nielsen IQ do?

NielsenIQ is the industry leader in global measurement and data analytics, and the most trusted source for retail and consumer intelligence. We deliver the complete truth to retailers, manufacturers, and our partners through our comprehensive data sets and powerful insights.

Is NielsenIQ part of Nielsen?

Once Nielsen's Global Consumer Business becomes a stand-alone company in January 2021 as it completes its split from the Global Media Business, it will be known as NielsenIQ.

Is Nielsen the same as NielsenIQ?

Once Nielsen's Global Consumer Business becomes a stand-alone company in January 2021 as it completes its split from the Global Media Business, it will be known as NielsenIQ.

What is NielsenIQ?

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide.

What kind of company is NielsenIQ?

The Nielsen Company is an information, data, and market measurement firm. Nielsen attempts to provide its clients with valuable insights into consumer behavior and marketing information by collecting data that measures what consumers watch and what they buy.

Where is NielsenIQ located?

Chicago, Illinois
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Recent Tweets By nielseniq

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@NielsenIQ Three forces are driving significant change in 'sustainability' for the FMCG sector over the next 5-10 years: ๐Ÿ›’ Escalating consumer demand ๐Ÿ’ฒ Ballooning costs due to the impact of climate change ๐Ÿ‘ฉโ€โš–๏ธ Role of governance and mandates
2023-01-23 02:00:00
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@NielsenIQ Part 2 of our Innovating Out of Crisis series is here featuring our Managing Director of BASES, Ramon Melgarejo. Take a look below, and for details on the full report, click here: https://t.co/F2mFjZ4I0Z https://t.co/SlEPZZC57p
2023-01-20 05:00:32
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@NielsenIQ Download the full report ๐Ÿ‘‡ https://t.co/iYFTgImivr
2023-01-20 02:00:03
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@NielsenIQ ๐ŸŒฑ How ballooning costs are upending existing business models. ๐ŸŒฑ How escalating governance and regulation are driving change. ๐ŸŒฑ The future of sustainability for brands, retailers, consumers, and governments.
2023-01-20 02:00:02
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@NielsenIQ ๐Ÿ“ฃ Our 'Changing Climate of Sustainability Report' is out, highlighting how the next 5 years will promise dramatic change as businesses transform to keep up with new demands and realities. Highlights include...
2023-01-20 02:00:01
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@NielsenIQ Are you looking for the best insights into the beverage market that will help you achieve success in 2023 despite inflation? We've got you covered. โœ… Join us and @CGA_insights for a free Webinar on February 2nd. Register now: https://t.co/tjsKxDQcRh https://t.co/8PRzhYw92Y
2023-01-17 02:00:01
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@NielsenIQ ๐Ÿ“‰ CPG inflation is down one point from November, reaching 10.7%, the lowest rate since April 2022. Check out our latest analysis here to see which categories are still fueling high CPG prices: ๐Ÿ‘‰ https://t.co/cWmbTrnEvE https://t.co/BYu8v5aFHU
2023-01-13 02:00:01
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@NielsenIQ We're so excited to announce that we've been named one of @BuiltIn's 2023 Best Places to Work in Chicago! ๐Ÿš€ Big thank you to all our teams. Check out the full list here: https://t.co/9fj19FEk3u #LifeAtNielsenIQ #2023BuiltInBest #BestPlacestoWork https://t.co/mbNIav6hb6
2023-01-11 09:01:01
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@NielsenIQ โšก Hey, beverage manufacturers and distributors, this Webinar is designed for you! โšก Join us and @CGA_insights for a free session on February 2nd, where we will explore the changing dynamics in the alcoholic beverages market. Register here. โžก๏ธ https://t.co/BJRZ4dQkZ0 https://t.co/BtuChVSw34
2023-01-10 03:30:22
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@NielsenIQ โœ‚๏ธ๐Ÿ’ฐShoppers around the world are looking for new ways to cut costs. Want to know what tactics your customers use to deal with inflation? Read our latest article ๐Ÿ‘‰https://t.co/dEL59zL4Ge https://t.co/OvZEKWOug9
2023-01-06 10:29:01
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@NielsenIQ Get detailed insights in our latest articleโ–ถ๏ธhttps://t.co/WNiBXXRzmL
2022-12-28 04:40:57
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@NielsenIQ ๐Ÿ“ˆ๐Ÿ’ฐConsumers across the globe expect to see a rise in the cost of goods and services. Which products shoppers consider as essentials? ๐Ÿfresh fruits and ๐Ÿฅฆvegetables, ๐Ÿฅฉmeat, ๐ŸŸfish, ๐Ÿ›’general grocery items, ๐Ÿ›๏ธdairy products.
2022-12-28 03:14:00
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@NielsenIQ P.S: The right answer is Latin America.
2022-12-28 01:52:30
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@NielsenIQ See what other trends are driving FMCG category growth around the world in this article๐Ÿ‘‰ https://t.co/rOu9jkR9HP
2022-12-28 01:52:00
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@NielsenIQ ๐Ÿ•๐ŸˆPet care category sales continue to soar globally. Do you know which region registers the highest percentage of value growth in the pet care category?
2022-12-28 01:51:01
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@NielsenIQ We are HONORED to be named 2022's Best Omnichannel Insights Provider by @cpgguys! We will strive to continue to deliver best-in-class omnichannel measurement capabilities, and who knows... maybe add a few additional capabilities along the way ๐Ÿ‘€ https://t.co/UCGVASvNI2
2022-12-26 05:00:42
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@NielsenIQ ๐ŸŽ๐Ÿ“ฑOnline stores are the most popular places for choosing Christmas gifts among European shoppers. Make the most out of your E-commerce to engage consumers: https://t.co/viF0o0GAsx https://t.co/DbLbXxiKko
2022-12-21 00:00:00
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@NielsenIQ ๐ŸŒŽ E-commerce offers limitless opportunities across regions for businesses. ๐Ÿ›๏ธ Find out how this yearโ€™s big online events such as Black Friday, Single day/Double 11, and Double Day events (7.7, 8.8. 9.9.) fared in the hearts and wallets of consumers. https://t.co/8YNYGfuCeo
2022-12-19 00:00:00
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@NielsenIQ ๐Ÿ’ฒ๐Ÿ“ฑ Rising prices push more consumers to shop online. Access insights on what consumers pay attention to when they shop online โ–ถ๏ธ https://t.co/MEiu64foQb https://t.co/RdnXOIgWMQ
2022-12-15 00:00:00
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@NielsenIQ 5๏ธโƒฃ ๐—ฃ๐˜‚๐—ฟ๐—ฝ๐—ผ๐˜€๐—ฒ ๐˜๐—ผ ๐—ฃ๐—ฟ๐—ผ๐—ผ๐—ณ: Companies and consumers will make a major shift past purpose statements and will be held accountable to show real proof of traction towards true and meaningful change.
2022-12-13 00:00:00
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@NielsenIQ Read the full story ๐Ÿ‘‡ https://t.co/4eF8ZBuYSM
2022-12-13 00:00:00
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@NielsenIQ 7๏ธโƒฃ ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ฝ๐—ฎ๐—ฟ๐—ฒ๐—ป๐—ฐ๐˜† ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐—ง๐—ฒ๐—ฐ๐—ต: A rise in new tech solutions to help businesses with reporting requirements. There's already momentum in supply chain tracking, validation, and transparency using sensors, Web3, AI digital twins, and blockchain tools.
2022-12-13 00:00:00
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@NielsenIQ 6๏ธโƒฃ๐—ฅ๐—ฒ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ๐—ฑ ๐—ฆ๐˜‚๐—ฝ๐—ฝ๐—น๐˜† ๐—–๐—ต๐—ฎ๐—ถ๐—ป๐˜€: Products that are dependent on long-distance supply chains, and can't verify sustainability credentials risk losing partnerships such as retail cooperation and potential foreign trading partners.
2022-12-13 00:00:00
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@NielsenIQ 4๏ธโƒฃ ๐—ข๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Companies that are behind the curve will scramble to drive progress in their organizations as the regulatory and financial implications become evident.
2022-12-13 00:00:00
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@NielsenIQ 3๏ธโƒฃ ๐—ฆ๐—ฐ๐—ฟ๐˜‚๐˜๐—ถ๐—ป๐˜†: Greenwashing fines and scrutiny will make many companies reconsider their claims. As a result, we will see less unsubstantiated positioning and jargon on products and more certification and transparency in the near future.
2022-12-13 00:00:00
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@NielsenIQ 2๏ธโƒฃ ๐—š๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ: Legislation and governance will be the biggest driver of sustainability action across 2023 as companies start to navigate an increasingly demanding legislative schedule of sustainability reform and requirements.
2022-12-13 00:00:00
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@NielsenIQ 1๏ธโƒฃ ๐—”๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†: Consumers will be holding brands responsible for progressing the worldโ€™s state of sustainability. According to new NielsenIQ survey data, 48% of consumers are looking to brands to take the lead on creating sustainable change.
2022-12-13 00:00:00
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@NielsenIQ 7 signals we expect to see for a sustainability revolution in 2023๐Ÿ‘‡
2022-12-13 00:00:00
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@NielsenIQ As sustainability reaches a critical moment, there are 7 signals we expect to see for the beginning of the sustainability revolution in 2023. See our 7 sustainability predictions for 2023 ๐Ÿ‘‡ #sustainability https://t.co/23VfhnOFrJ
2022-12-12 00:00:00
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@NielsenIQ Keep an eye on the development of e-commerce. ๐Ÿ’กOur NIQ experts and industry leaders provide an extensive overview of the online market dynamics. ๐Ÿ–ฅ๏ธWatch the webinar recording hereโ–ถ๏ธhttps://t.co/OqiJlFaKdU https://t.co/g6rXLasnMK
2022-12-08 00:00:00
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@NielsenIQ The sustainability revolution is powered by three driving forces - governance, ballooning costs due to climate change, and escalating consumer demand. #sustainability https://t.co/x9iavsCf3f
2022-12-07 00:00:00
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@NielsenIQ Read more on how these forces are fueling the demand for corporate action and accountability ๐Ÿ‘‡ https://t.co/N0jwhsUdUT
2022-12-07 00:00:00
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@NielsenIQ Join us and NACS for a Webinar on Private Label Trends and Implications for Convenience Stores. Register ๐Ÿ‘‰ https://t.co/0KwimVRt0C #NACS #cstores #privatelabel https://t.co/lBdDTbhulD
2022-12-05 00:00:00
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@NielsenIQ Read the full story๐Ÿ‘‡ https://t.co/enWjuhfx0O
2022-12-02 12:00:25
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@NielsenIQ People want '๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ' to be the new business baseline, with 69% saying that sustainability has become more important to them in the last two years. Two major forces are driving changeโ€”governance and cost https://t.co/HD2ft5RCCV
2022-12-02 12:00:23
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@NielsenIQ โ— New online consumption powerhouse โ— ๐Ÿ“ˆThe youngest generation has shown the strongest increase in online shopping. Watch our webinar and learn how to develop a successful e-commerce strategy๐Ÿ‘‰ https://t.co/dtBPBFfuqX https://t.co/MnYZSVtCZ3
2022-12-02 07:46:16
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@NielsenIQ @gg_poulloin @GaganJhajj1 @the_brc Can you please cite where NIQ stats are used in this article? Thanks!
2022-12-02 03:57:35
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@NielsenIQ Ask us about sustainability ๐Ÿ‘‹๐Ÿ™‹โ€โ™€๏ธ๐Ÿ‘‹๐Ÿ™‹โ€โ™‚๏ธ๐Ÿ‘‹ #NIQinsights #CSR #Sustainability https://t.co/1JkUxfXJ9L
2022-12-02 03:55:17
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@NielsenIQ The full breakdown and analysis here: ๐Ÿ‘‰https://t.co/LOji5udico
2022-12-02 03:50:10
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@NielsenIQ Black Friday and Cyber Monday were record-breaking events this year. ๐Ÿ“ˆ๐Ÿ’ต See where U.S. consumers spent their money below... #NIQinsights #ConsumerBehavior https://t.co/39pTUaLKuI
2022-12-02 02:00:16
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@NielsenIQ @SusanArendt No worries at all! Just wanted to clarify. It seems our survey respondents slightly preferred Black Friday over Cyber Monday. Did you also find that to be the case?
2022-12-02 00:00:00
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@NielsenIQ Are we facing a consumer recession in the UK? https://t.co/799z2spPtg
2022-12-02 00:00:00
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@NielsenIQ @SusanArendt Hi Susan, These are just reporting what people did spend based on survey data. What is your opinion on the ratio of credit debt to student loan and mortgage debt?
2022-12-02 00:00:00
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@NielsenIQ 19% of consumers surveyed noted that they will be donating for #GivingTuesday. See which charities U.S. consumers want to support below. What other categories should be added to the list? ๐Ÿค” https://t.co/LsBzja3CQ2
2022-11-29 10:56:39
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@NielsenIQ ๐Ÿ“ˆSouth Korea is the worldโ€™s largest online FMCG market by value share. If youโ€™re in eCommerce and getting your plans ready for 2023, watch our webinar and learn how to develop a successful e-commerce strategy from NielsenIQ experts and industry leaders. https://t.co/XFvJmxq86T https://t.co/jQi3newwXV
2022-11-29 10:05:00
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@NielsenIQ "Data from NielsenIQ predicts the UK is set to make ยฃ1.7bn in beer, wine and spirits sales alone during [The World Cup] period..." https://t.co/mYhQTd6ItM
2022-11-28 06:43:28
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@NielsenIQ Read on to discover what other trends are driving FMCG category growth in our latest article ๐Ÿ‘‰ https://t.co/mfSavfdx7Q https://t.co/2ZAFct55yf
2022-11-28 02:00:06
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@NielsenIQ โ€œHometainmentโ€ activities are fuelling the growth of the snacking category as consumers shift away from out-of-home entertainment to activities like ๐Ÿ–ฅ๏ธ watching streaming services and ๐ŸŽฎ playing video or โ™ž board games. https://t.co/yboh6LSjph
2022-11-28 02:00:01
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@NielsenIQ We're absolutely proud to have been recognized as a Gold Employer for India Work Equality Index 2022! Congratulations to all our teams for making our organization's culture an inclusive, supportive, and open one. #IWEI2022 #EqualAtWork #LifeAtNielsenIQ https://t.co/OmhTy19RlE
2022-11-24 03:00:04
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@NielsenIQ Happy Thanksgiving! ๐Ÿฆƒ Do you know how much US consumers spent on whole turkeys in the last year? Well, before you gobble down your meal, start off the dinner conversation with this stat! https://t.co/KmhP0zQYLf
2022-11-24 02:00:01
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