What is Comscore used for?
Comscore is a global media measurement and analytics company. They offer 3rd-party measurement of audience demographics and performance for media across multiple mediums. From their own definition; Comscore is a trusted partner for planning, transacting and evaluating media across platforms.
Who owns Comscore?
Comscore
Type |
Public Company |
Founder |
Magid Abraham and Gian Fulgoni |
Headquarters |
Reston, Virginia, U.S. |
Key people |
Bill Livek (CEO and Executive Vice Chairman) |
Number of employees |
1,200+ |
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Is Comscore data reliable?
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.