What is OpenX used for?
OpenX Software Ltd. is a programmatic advertising technology company. The company has developed an integrated technology platform that combines ad server and a real-time bidding (RTB) exchange with a standard supply-side platform (SSP) ensuring the highest real-time value for any trade.
Who uses OpenX?
Who uses OpenX?
Company |
Website |
Country |
The Durst Organization Inc. |
durst.org |
United States |
Zimmerman Advertising LLC |
zadv.com |
United States |
BROOKINGS INSTITUTION |
brookings.edu |
United States |
Lewis, Inc. |
lewis.com |
United States |
How much does OpenX cost?
Cost: OpenX is open source, so it's also free to use.
Is OpenX a DSP?
OpenX also recently debuted the first solution for brands and agencies to use their DSP to buy their target audiences within OpenAudience, the company's people-based marketing product suite.