What is BlueKai?
Oracle BlueKai Data Management Platform, formerly BlueKai, is a cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. ... The company offers third party data collecting services.
Is BlueKai a DMP?
Oracle DMP (formerly BlueKai) is the industry's leading cloud-based big data platform that you can use to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences.
What is BlueKai COM used for?
BlueKai is a cloud-based big data platform that enables companies to personalize online, offline, and mobile marketing campaigns.
Does Oracle own BlueKai?
Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.
Who uses BlueKai?
We have data on 32,704 companies that use BlueKai.
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Who uses BlueKai?
Company |
Zimmerman Advertising LLC |
Revenue |
>1000M |
Company Size |
>10000 |
Company |
George Mason University |
Website |
gmu.edu |
19 more rows
How does BlueKai collect data?
We use information collected at various times and by pixel tags and cookies placed on several Web sites in order to collect Preference Data. We may also obtain Preference Data from third-party sources, and may combine it with other Preference Data that we have collected.
What is the BlueKai cookie?
This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.