What is a marketing postcard?
MailMarketing. Postcard marketing is a form of direct mail you can use to reach a targeted audience. It is a simple, inexpensive, and flexible direct mail tool. Organizations use postcards to generate leads, cultivate return interactions, and introduce new services.
How effective is postcard marketing?
It's an effective, affordable and enjoyable avenue to increase traffic and sales. Postcards serve as great reminders for promotions/sales. Postcards help spread the word and increase awareness. You can target specific customers without wasting money on mass mailings.
How do I promote my postcard?
10 Ways to Market Your Business with Postcards
- Retail Box and Bag Stuffers. ...
- Promotional Handouts. ...
- Coupon Cards. ...
- Appointment Reminder Cards. ...
- Leave-Behinds. ...
- Menus. ...
- Restaurant Check Holders. ...
- Thank You Postcards.
Are business postcards effective?
The Postal Service suggests that postcards are more than six times as likely to be read as compared with direct mail letters – 94% versus 14%. They don't have to be opened and you can add colors and graphics to quickly get your reader's attention. And they don't face spam filters like your e-mails do.