What is return path in email?
The return-path is used to process bounces from your emails and is set in the email header. It defines how and where bounced emails will be processed. The return-path can also be referred to as a bounce address or a reverse path, and is an SMTP address that is separate from your sending address.
What happened return path?
Return Path was acquired by Validity in 2019, but the platform is no longer available for sale. Instead, Return Path has joined 250ok and BriteVerify as part of Validity, bringing together decades of email marketing leadership.
What is Return Path Tool?
Return Path Platform - Return Path Platform is a holistic solution focused on providing you with an easy way to track your email program's performance. You can use the platform for daily monitoring but also to understand, troubleshoot, and resolve deliverability and reputation issues.
What is validity return path?
Validity Acquires Return Path, the leader in email deliverability. ... Return Path offers a suite of cloud-based products that ensure email campaign optimization and message deliverability.
What is Return Path company?
Return Path is the leader in email deliverability. ... Partnered with best-in-class email service providers, we help marketers take their email programs to the next level by driving more response and increasing revenue. Return Path was acquired by Validity in May 2019.
What do you mean by email deliverability?
Email deliverability is the ability to deliver emails to subscribers' inboxes. It is what some marketers use to gauge the likelihood of their email campaigns reaching their subscribers' inboxes related to actual delivery–like ISPs, throttling, bounces, spam issues, and bulking.