Who owns SimplyFresh?
The deal is set to triple the size of Simply Fresh, which is run by brothers Sukhjit and Kash Khera and currently consists of 25 upmarket stores focused on fresh, healthy and artisan foods. The Khera brothers founded the company in 2009, with the first store opening in Kenilworth, near Warwick.
Is SimplyFresh owned by Sainsburys?
Simply Fresh and Simply Local retailers supplied by Costcutter Supermarkets Group remain unaffected by the Sainsbury's decision. The partnership between Sainsbury's and Simply Fresh was first trialled in January 2020 at Old Oak Lane store in Willesden, London.
What do SimplyFresh sell?
We provide food and nutritional products that support health and well-being. We are focused on meal solutions and cooking from scratch.