When did Forrester buy SiriusDecisions?
Cambridge, Mass., January 3, 2019 . . .
What does Forrester research do?
Forrester Research creates technology research reports and provides advisory services and technology conferences. The company also provides analysis in technology areas including computing, software, networking, the Internet and telecommunications.
What is the demand waterfall?
A term used in the sales funnel which tracks how prospects flow from lead to closed or won business.