What happened to Brit and co?
Brit + Co, a buzzy digital media brand for millennial women, is laying off most of its employees after an acquisition failed to pan out, Recode has learned.
How does Brit and co make money?
Advertising still accounts for the majority of its overall revenue — approximately two-thirds, with programmatic accounting for one-quarter to one-third of the advertising business, she said. The rest of the advertising revenue comes from direct-sold display ads, event sponsorships and some branded content.
Where is Brit Co located?