How does YouGov work?
YouGov specialises in market research and opinion polling through online methods. The company's methodology involves obtaining responses from an invited group of Internet users, and then weighting these responses in line with demographic information.
Who is behind YouGov?
Stephan Adrian Shakespeare (born 9 April 1957) is the German-British co-founder and Chief Executive Officer (CEO) of the British Internet-based market research and opinion polls company YouGov.
What is YouGov app?
The application monitors your app usage and web history and keeps track of which devices you use. It doesn't collect passwords, usernames, transactions, or any other sensitive information. YouGov Pulse is available as an app for Windows, iOS, Android, and MacOS.