What is a STR report?
Developed by the hotel management analytics firm Smith Travel Research, the STR report is a benchmarking tool that compares your hotel's performance against a set of similar hotels.
What does the company STR do?
Founded in 1985, STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. STR was acquired in October 2019 as a division of CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.
How do you get a star report?
To obtain a Star Report for your hotel, you need to inquire about the process on the official STR website. Unfortunately, there is no pricing on the official website. If you decide to obtain the Star Report for your hotel, you will receive daily, weekly, and monthly reports.
Who produces the STR report?