Did IBM sell DemandTec?
IBM and DemandTec have entered into a definitive merger agreement for IBM to acquire DemandTec in an all-cash transaction of $440 million. The acquisition will extend IBM's Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics.
What does DemandTec do?
IBM DemandTec portfolio is part of the IBM Enterprise Market Management solutions and provides merchandising and sales planners with price, promotion, and product mix optimization solutions that increase customer loyalty and profit.
What is Demand tech?
A pioneering leader in retail pricing technology for decades, DemandTec is ushering in the new era of unified autonomous merchandising. With Unify by DemandTec, retailers can unite their data, systems, and internal teams, and collaborate with suppliers to generate profitable revenue growth, powered by AI. Contact Us.