What is Simpli.fi used for?
Simpli.fi is a leader in programmatic advertising and agency management software delivering integrated omnichannel workflow that helps media buying organizations perform more effectively and efficiently.
Is Simpli.fi a public company?
Terms of the deal were not made public, but the investment will be made through Blackstone's private equity vehicle, joining Simpl.fi's other major investor, GTCR. The company works to help advertising companies and media agencies automate processes to become more efficient.
Is Simpli.fi an SSP?
Simpli.fi Programmatic Marketing Platform is a localized programmatic platform that allows advertisers to buy ad inventory on multiple RTB ad exchanges. Simpli.fi has developed its proprietary DSP, DMP, and SSP, among other data technologies.
Is Simpli.fi a DSP?
The acquisition allows Simpli.fi, a DSP that focuses on local advertising, to start offering media buyers customizable systems that help streamline planning, accounting and reconciliation practices.