What is DoubleVerify com used for?
DoubleVerify (www.DoubleVerify.com) is the pioneer of online media verification and compliance. Our mission is to bring trust, accountability, transparency and compliance to online advertising in order to drive the entire industry forward. We are uniquely positioned at the nexus of the digital advertising industry.
What is Meetrics net?
“Meetrics provides real-time data on all delivery channels, for Viewability, Ad Fraud, Brand Safety and Audience Matching.” –
Who are DoubleVerify?
Double Verify, also known as DV, was founded on a clear mission: to foster a better advertising industry that is beneficial for brands and consumers alike. DV's most important innovation is digital ad verification.
What does DoubleVerify measure?
DoubleVerify's new Authentic Performance measure focuses on two main areas — exposure and engagement. Exposure includes a number of data points like an ad's viewable time, its total share of the screen and its audibility.