How do I get STR report?
In order to receive your STR report, hoteliers must submit performance data (like daily occupancy and ADR) to Smith Travel Research, who then compiles all of the data they receive into the nicely presented STR reports.
Who uses STR?
Forensic uses. STR analysis is a tool in forensic analysis that evaluates specific STR regions found on nuclear DNA. The variable (polymorphic) nature of the STR regions that are analyzed for forensic testing intensifies the discrimination between one DNA profile and another.
Is STR com reliable?
For the industry, STR has brought increased transparency to the markets that enables investors to evaluate current trends and industry performance. As one of the first participating companies in the STAR program nearly 30 years ago, we consider the STR data to be accurate, reliable and extremely useful.
What is the STR industry?
STR, Inc. is a division of CoStar Group that provides market data on the hotel industry worldwide, including supply and demand and market share data. ... STR currently tracks 67,000 hotels with over 8 million rooms in 180 countries.
What is a STR report?
Developed by the hotel management analytics firm Smith Travel Research, the STR report is a benchmarking tool that compares your hotel's performance against a set of similar hotels.
What does the company STR do?
Founded in 1985, STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. STR was acquired in October 2019 as a division of CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.
How do you get a star report?
To obtain a Star Report for your hotel, you need to inquire about the process on the official STR website. Unfortunately, there is no pricing on the official website. If you decide to obtain the Star Report for your hotel, you will receive daily, weekly, and monthly reports.
Who produces the STR report?
What is the Star report for hotels?
A benchmark used to evaluate a hotel's performance against its competitive set. The Smith Travel Accommodations Report (STAR Report) tracks matters such as: Occupancy Rate. Average Room Rate.
How do hotels submit data to STR?
On a daily, weekly and monthly basis, STR processes performance data from hotels all around the world. This data is submitted straight from the source: chain headquarters, management companies, owners and directly from independent hotels. The data is checked for accuracy and for adherence to our reporting guidelines.
Will hotel industry recover?
The hotel industry has been slowly but steadily recovering in the U.S. and in many parts of the world since 2021; data shows this trend continuing into 2022.
What does STR data stand for?
Founded in 1985, Smith Travel Research (STR) has had the singular focus of collecting, analyzing and reporting hotel industry data. Since 1988, STR has released a monthly market share report and acts as a census database for all things hospitality, from competitive benchmarking to consumer research.