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Frequently Asked Questions

What is Meltwater used for?

Meltwater provides social media monitoring and engagement software that emphasizes analytics and focused engagement. It examines millions of posts each day from social media platforms, blogs and news sites, filtering out the useless or non-applicable ones and assigning sentiment to the ones you are interested in.

Who is Meltwater owned by?

Meltwater (company)
Formerly Meltwater Group
Headquarters San Francisco, California , United States
Area served Worldwide
Key people Jørn Lyseggen (Chairman, Founder), Niklas de Besche (COO) John Box (CEO)
Number of employees approx. 1,600 (2017)
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Is Meltwater a good company?

Meltwater Reviews FAQs
Is Meltwater a good company to work for? Meltwater has an overall rating of 3.6 out of 5, based on over 1,004 reviews left anonymously by employees. 65% of employees would recommend working at Meltwater to a friend and 62% have a positive outlook for the business.

What kind of company is Meltwater?

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@Meltwater Would you rather watch a webinar or get 1:1 time with an expert in your field? We think we know the answer. 👇 Learn more about our monthly Experts Exchange meetups: https://t.co/TJH8VTvz18 https://t.co/VDaLA9nWN8
2023-01-24 04:23:00
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@Meltwater We think this quote was actually about social media management https://t.co/AcJS2M4MGG
2023-01-24 01:00:23
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@Meltwater Some posts make you smile, while others make you think. 🤔 And then there’s interactive content, which is engineered to make you engage. 👇 Read more: https://t.co/Fp9Q4Npy6F https://t.co/mt7iUX0rES
2023-01-23 01:00:26
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@Meltwater #PR professionals, do you agree with these predictions? 🔮 Read the full blog: https://t.co/MboHLCc8oT https://t.co/r6btnG6Ll2
2023-01-20 01:00:22
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@Meltwater “Meltwater helps us focus on the things that matter most to our communications objectives and the stories that are critical for us to tell.” — @asana Communications Team Learn how Asana uses Meltwater to master the media landscape: https://t.co/zHTrNHPZL1 https://t.co/0nWBAPKcz2
2023-01-19 06:00:22
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@Meltwater Ladies and Gentlemen, please welcome your @YouTube Class of 2022! 📖 Here are 31 YouTube statistics Marketers need to know in 2023: https://t.co/6YnOHrVOJT https://t.co/hehoX8UD4K
2023-01-19 01:00:30
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@Meltwater @krisi_paints Hey Kristina! 👋 Check out our Social Media Audit Guide if you need an outline to work from: https://t.co/9YVMCP65zh
2023-01-18 09:14:24
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@Meltwater By keeping up with @tiktok_us trends and consumer preferences, you are keeping your social media content relevant and topical for your audience! So, don't be shy about trying one of these 10 video ideas: https://t.co/JOjlAUDddv https://t.co/ZTgJ7KqjUn
2023-01-18 06:00:41
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@Meltwater 🚨 Product Updates 🚨 We’re always working on ways to improve our products and provide our customers with new features that streamline their work. ☑️ Stay up-to-date on all of our latest features: https://t.co/1EMh5sAsYd https://t.co/atGeCh8FJg
2023-01-17 08:23:02
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@Meltwater @CharityComms Thanks for sharing! 🙏 Happy planning, Social Media Managers!
2023-01-17 07:56:24
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@Meltwater How Social Media Managers feel after every algorithm update https://t.co/O47GdWROj6
2023-01-17 04:25:49
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@Meltwater So you want to be a data analyst? Make sure you master these 3 skills! https://t.co/tuQdmPEBit https://t.co/cRP8Org4EB
2023-01-16 09:00:24
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@Meltwater We asked nearly 2,000 social media professionals to tell us their... 💬 Most important channels 📝 Priorities for modern marketers ✅ Challenges to overcome for success Read more in the State of Social 2023: https://t.co/7UTt97Pqsg #Meltwater #MeltwaterInsights #SocialMedia https://t.co/O0NE5z8hgt
2023-01-16 02:38:19
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@Meltwater Need a quick recap on what happened this week in Social Media? 👀👇 💲 @YouTube Shorts Monetization 💗 @Meta Adds VR Heart Rate Monitor 🛍 Shop Tab Disappearing on @Instagram Read more: https://t.co/LqkHFfB7BG https://t.co/jGLPP1gjzD
2023-01-13 03:39:47
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@Meltwater And the chart of the week goes to...The @goldenglobes! 🏆 Our social media team used Meltwater to uncover some of the key moments from the awards show. 📊 https://t.co/dpDJozk3wg
2023-01-11 08:26:58
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@Meltwater Social Media Managers trying to report on 2022 while simultaneously putting together the 2023 plan. We see you 🤓 https://t.co/HabWBfkYC0
2023-01-11 01:01:11
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@Meltwater Here's a New Year's resolution that might stick: by taking stock in January, you can set up a year of success on social 🎊 The Ultimate Social Media Audit Guide: https://t.co/Sfl6EGi0Ap https://t.co/kuQNDGZuku
2023-01-10 08:01:38
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@Meltwater We are one week into the new year, which means it's time to start planning your 2023 marketing strategy if you haven't already! ⏰ Set your team up for success in 2023: https://t.co/d93cRAtumA https://t.co/2OGZ6J25Pm
2023-01-10 04:23:31
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@Meltwater "There's a lot of data out there," says John Box, Meltwater CEO. "Being able to find what's relevant, to make sense of it, and report back is key." Learn how we turn the comments section into actionable data: https://t.co/HwJk9tBjtI via @Inc
2023-01-10 01:00:15
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@Meltwater What does it take to build a communications department from the ground up? 🤔 Deana Callipare, Director of Communications at Environmental Charter School, joins the mCommunity discussion to explain how she did it: https://t.co/byjtCvZtVK https://t.co/L9qY1Ld88I
2023-01-09 08:32:35
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@Meltwater Happy #TechnologyDay! 🎉 Our engineering and technical support teams are the backbone of our clients' successes. 💪 We hope you enjoy their inside look at what it's like to work at Meltwater. 🙂 Check out our current Engineer and Product team openings: https://t.co/3qCFsyudM5 https://t.co/hsAOjxH5Sa
2023-01-06 08:01:05
Lamp
@Meltwater Tags can make you even more organized as they provide structure to relevant content, and also help compare performance. Our tags can be used in many ways to assist you achieve your goal. 🤝 Find out more on Meltwater's Tags here: https://t.co/ruzBkDXWqD https://t.co/KqMPKt5aG9
2023-01-06 01:01:03
Lamp
@Meltwater What were the most popular topics on social media? 👇 🤔 Was it the meteoric rise of Wordle? 🤔 The cultural sensation that is Corn Kid? 🤔 The 2022 Winter @Olympics? Here’s a closer look at the data behind 2022 biggest cultural moments online: https://t.co/yRE1hAfi3n https://t.co/Ew9LZYBGG0
2023-01-05 06:01:07
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@Meltwater Which of these is true about PR? 🤔
2023-01-05 04:39:50
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@Meltwater Our 3 go-to dashboard widgets are the perfect way to kickstart your search journey! 🕵️ Learn more about Meltwater widgets here: https://t.co/V75DOJpVkL https://t.co/xhFNdpwir2
2023-01-04 06:15:36
Lamp
@Meltwater Best of luck to those checking their email for the first time since the holidays! 🫡 https://t.co/rsMsyRfJxj
2023-01-04 06:00:30
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@Meltwater @Pernod_Ricard 's innovative approach to using social data for strategic business decisions differentiates it globally. Discover how the organization uses Meltwater to identify and track rising communities and trends: https://t.co/hFY0SLaodl #socialmedia #socialdata https://t.co/OTTLcbYts6
2023-01-04 01:00:36
Lamp
@Meltwater Tech plays a critical role in breaking down silos so that different teams can work collaboratively to meet their shared goals. 🤖🤝 Discover how @SHISEIDO_USA, @WesternUnion, and @redhavas_us use Meltwater’s solutions: https://t.co/WLEkrertPF
2023-01-03 08:00:26
Lamp
@Meltwater @JustinSimard Great question! This is not on our product roadmap in the near future. However, things are constantly changing in the social ecosystem, so we are always evaluating adding other social networks into the mix. This year we added several new sources, including Sina Weibo and WeChat.
2022-12-30 03:43:10
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@Meltwater 2022 was a big year for the sport of chess! We were thrilled to have a front-row seat to all the action with the Meltwater @ChampChessTour. ♟️ Looking forward to another great year of #chess in 2023! 🎉 @chess24 https://t.co/KDBLCr4PLe
2022-12-30 01:01:25
Lamp
@Meltwater In 2022, some of the topics that had the biggest impacts on our social media feeds included: 🇺🇦 Russian Invasion of Ukraine 🏆 94th Academy Awards ⚽️ 2022 @FIFAWorldCup Can you guess what else made the list? 🤔 Find out here: https://t.co/l5q8ExCQcP
2022-12-29 04:58:30
Lamp
@Meltwater @StatistaCharts predicts that by the year 2026, live commerce sales will skyrocket to 55 billion...a 223% increase from this year! 🤯🛍 But what exactly is live shopping and why should brands care? 🤔 Here's what you need to know: https://t.co/acK63I23Nu https://t.co/40lEtYWVqT
2022-12-28 06:00:38
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@Meltwater We've asked almost 2000 professionals working in social media, marketing, PR and communications to learn how they are building their 2023 marketing strategies. 👀 This is what they said: https://t.co/Rx03MznWwa https://t.co/IVyHknzaYh
2022-12-28 01:00:42
Lamp
@Meltwater Alerts keep your finger on the pulse of conversation – and they can be set up in minutes. 🔔 Monitor spikes in topic mentions, news about brands, and much more 🔔 Send alerts internally and externally Read more: https://t.co/z4L35iG7Rc https://t.co/R0VsGBfBZh
2022-12-27 06:02:01
Lamp
@Meltwater If you want to be a successful video marketer, you need to ask yourself what kind of video content would work best for spreading your message to the target audience. https://t.co/yUMrW8BMdL
2022-12-26 06:43:38
Lamp
@Meltwater SEO is not only about making your content more visible to search engines, but also about understanding what people are searching for online and what words they are using to find the answers. https://t.co/ecFLLq8emD
2022-12-26 06:43:38
Lamp
@Meltwater "Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action." — Content Marketing Institute https://t.co/3sMMUmraTR
2022-12-26 06:43:37
Lamp
@Meltwater For most people, marketing means advertising—in magazines, on billboards, on social media channels, or on television. 📺 But marketing is so much more than that: https://t.co/v3iAhfBxWO https://t.co/BR8kuD1TK1
2022-12-26 06:43:36
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@Meltwater 4. @IKEAUSA's Seed Ball https://t.co/iDKutsiQqc
2022-12-22 00:00:00
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@Meltwater 5. @LEGO_Group's MRI https://t.co/5EZFORR5yx
2022-12-22 00:00:00
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@Meltwater Ready to launch your own #PR campaign in 2023? Get inspiration from some of the best PR campaigns we’ve seen in 2022: https://t.co/RmWtdml5bM https://t.co/KYhCWhfElw
2022-12-22 00:00:00
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@Meltwater 1. @Airbnb for Ukraine 🇺🇦 https://t.co/VP89rwIcxI
2022-12-22 00:00:00
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@Meltwater 2. @penguinrandom's Unburnable Book https://t.co/IX52fljjy9
2022-12-22 00:00:00
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@Meltwater 3. Iceland's Out-Horse Your Email https://t.co/ObUZhJDKlP
2022-12-22 00:00:00
Lamp
@Meltwater TFW you see a major difference in your reporting after incorporating social listening ✨ https://t.co/nPucpAII5N
2022-12-21 00:00:00
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@Meltwater We are delighted to have been recognized as a Representative Vendor in the latest 2022 @Gartner_inc®️ Market Guide for Social Marketing Management. 🙌 Check out the guide here: https://t.co/TbYDY3V1lw #socialmedia #marketing https://t.co/vsq9fpqgKi
2022-12-21 00:00:00
Lamp
@Meltwater Argentina may have won the trophy... but who scored the most mentions off the field? 🏆 https://t.co/qgwILZY2ls
2022-12-21 00:00:00
Lamp
@Meltwater 90% of marketers say they invest in content marketing, according to @HubSpot. 🤯 Use these 8 key content marketing trends to craft your 2023 strategy to stay on the cutting edge: https://t.co/jcoQu5vbGU https://t.co/YY2rCs7oH0
2022-12-20 00:00:00
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@Meltwater Thank you to our employees for making our culture award-winning yet again! 🥳 Meltwater has been granted the following awards from @Comparably 👇 https://t.co/HuINcBauxW
2022-12-19 00:00:00
Lamp
@Meltwater Need a quick recap on what happened this week in Social Media? 👀👇 ⭐️ @Meta Pushes “Stars” Monetization Program With New Holiday Incentives 🎯 New @instagram Ads Audience Targeting ✨ @YouTube Introduces Chat Emotes & New Shorts Editing Tools Read more: https://t.co/qjArenXrQ3 https://t.co/Qczg2l2eog
2022-12-16 00:00:00
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@Meltwater Here's how @Haleon_health, the largest standalone consumer healthcare business in the world, increased market research efficiency by 80% with Meltwater’s social intelligence products: https://t.co/aFcAvDvRh9 https://t.co/X1g1wm5FkP
2022-12-16 00:00:00
Lamp
@Meltwater We analyzed all the feature updates, top news stories, and technological advances from 2022 to bring you our updated Marketing Trends Guide. 🙌✨ Here are 3 of those trends: https://t.co/JOPdY4XSaO
2022-12-15 06:20:35
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@Meltwater 💬 "A must-have for media monitoring" The @G2dotcom Winter 2023 Report has named Meltwater an industry leader in several categories! 🏆 Download the latest G2 #MediaMonitoring report to see why we're the #1 choice for PR & marketing teams: https://t.co/hdLmJ2Ilzv https://t.co/R6Uf7FiDlu
2022-12-15 05:56:19
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@Meltwater 1. TikTok - The company spent the last year strategically courting advertisers with new tools and integrations. 👀 https://t.co/2vr1SupqbI
2022-12-15 00:00:00
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@Meltwater 3. Accessibility - Consumers are continuing to demand inclusivity and representation from marketers, which is why it's imperative to be proactive about implementing solutions. 🤝 https://t.co/A7wHpsUwE0
2022-12-15 00:00:00
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@Meltwater 2. Social Commerce - It is here to stay, with sales projected to hit $1.2 trillion by 2025. 🤯 https://t.co/2z2xBcyqLQ
2022-12-15 00:00:00
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@Meltwater Browse through to put together a winning marketing strategy for 2023: https://t.co/mqGn8zbwNz https://t.co/QjXdXCRduP
2022-12-15 00:00:00
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@Meltwater Learn how social listening tools and social media monitoring tools can break down this data for you: https://t.co/oxuA5zhgPH https://t.co/ect1pdy6RL
2022-12-14 04:34:08
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@Meltwater It’s a much quicker and easier option. Focus groups take time and resources to organize, whereas social media listening can be done very quickly, as often as required. 👂 https://t.co/nmKi8u3CqT
2022-12-14 04:34:07
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@Meltwater It mitigates the problem of response bias commonly found in surveys and interviews because the data comes from people expressing themselves freely on social media. 🙌 https://t.co/ndrXe0fgiO
2022-12-14 04:34:06
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@Meltwater Social listening makes it possible to listen to a much wider and more diverse audience – it enables you to tap into the ideas and opinions of billions of people all around the world. 🌍 https://t.co/uWOKqvqTvH
2022-12-14 04:34:05
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@Meltwater People are talking on social media about your brand, competitors, the industry you work in, the problems you could help them with, and many other topics could provide valuable insights for your organization. 👀 https://t.co/3UprFs0nAZ
2022-12-14 04:34:04
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